Our Mission

We want to reduce the decline in bird numbers. In recent decades human activity has resulted in species loss and fewer animals, plants and birds across the globe. We can experience this right where we live. The dawn chorus is quieter. There are fewer bees and butterflies in our gardens and in some inner cities feral pigeons are the only bird children will see. This is alarming but we can all do something to make our surroundings more nature friendly no matter where we live.

Real Bird Food

It is important that small birds have access to high quality food because their numbers are at a tipping point. Their natural food is not available in the numbers that it used to be. Our ecosystems can only support small numbers of birds with naturally available food. That means a harsh winter or late spring can cause catastrophic falls in their numbers as they are killed by the cold or fail to breed.

Some garden birds have declined by up to 95% since the 70s, for example House Sparrows are now down as low as 95% in our towns & cities. Bullfinches are struggling at 80% and Song Thurshes are falling off the top 20 in the Big Garden Birdwatch.

Providing food which mimics their natural diet allows birds to thrive and become more robust. It means if we have another ‘beast from the East’ they are more able to survive the cold weather.

Sustainable Bird Food

We started out because it was impossible to find high quality, sustainable bird food. There is no point swapping one problem for another so we wanted to make a food for garden birds which doesn’t harm other parts of the environment. Our packaging will biodegrade in 10 weeks so you can add it to your compost. Check out our environmental policy here to find out how we ship, where we get our seeds and how we power our website.

Nature Friendly Spaces

Providing real bird food is only the start if we want to increase bird numbers. It is a short term fix but we want to look to the long term. Birds (an all wildlife) need spaces where they can live naturally. Small birds used to eat seeds, fruits, insects, buds on trees and shrubs. Unfortunately, we destroyed woodlands and hedgerows where they could forage for these foods which is the main reason we no longer see many birds. A long-term strategy means replacing these lost foods.

We want to help people create wilder spaces in cities and suburbs. In places where we plant native hedges, wildflowers and trees we quickly see a return of all species. The soil stays healthy and is supports more plants and we get a positive feedback loop instead of the negative ones we currently practice.

With our profits we work with community groups to restore green spaces in urban places. We sponsor bird feeders to start getting those populations of small birds back and we also help them to grow food and provide nest sites so that birds can live there in the long term.

Bird Knowledge


These days we all hear that we can make a huge impact and play our part in a greener more environmentally friendly world, and we can. However, governments, corporations and large organisations can do even more. The solutions do not just lie with our individual actions they lie in our collective systems too. Our mission is to also campaign to those with the power to make big change.